Joseph Introduces “Questioneering”

by | Apr 3, 2018

Technologically advanced solution development must have the human perspective at its core. Joseph’s ability to galvanize this approach across employees, customers, and shareholders is a cornerstone of his success.

In this short video, Joseph introduces the anchors of this approach, which are explained in detail in his book “Questioneering.” Here are some of his signature quotes to inspire you:

In a world where all the answers are known, value is in knowing what questions to ask.

If you ask high-value questions, that will lead to high-value answers, which will ultimately drive breakthrough innovation. When you get a breakthrough of innovation, what do you do? You ask more questions.

Questioneering is the beginning part of the innovation cycle. It’s making sure you don’t choke the innovation cycle down and eliminate the possibilities before you even get started.

Don’t worry about what you don’t know. That’s not what’s going to cause you to fail or succeed. What you need to do is wake up each and every morning and challenge what you believe to be true.

Transcript

Insight is ultimately the currency of 21st century, right? That’s what we’re in search of. The ability for us to ask the right questions and drive to the higher-value answers is critically important to the success and innovative capability of an organization. If you ask high-value questions, that will lead to higher-value answers, which will ultimately drive breakthrough innovation.

And when you get a breakthrough of innovation, what do you do? You ask more questions.

We live in a world where all the answers are known, and therefore, value is in knowing what questions to ask. In the concept of Questioneering and innovation, Questioneering is the beginning part of the innovation cycle. It’s making sure that you don’t choke that innovation cycle down and eliminate the possibilities before you even get started.

Innovation has two elements. Most people focus on the first. Innovation is invention plus execution. And the tie to invention and execution often times is asking the right questions on the way to creating value. You have to have a metric for success. If you do not have a metric for success, you will not have a basis for understanding if you are on track or off track. It doesn’t matter if the metric is perfect or not. The point is you have to have a basis to have a conversation about if you’re successful or not.

Don’t worry about what you don’t know. That’s not the point. That’s not what’s going to cause you to fail or succeed. What you need to do is wake up each and every morning and challenge what you believe to be true.

Thank you very much for coming, guys.

About the Author

Joseph Bradley

Chief Executive Officer of NEOM Tech & Digital.
Humanist. Visionary. Galvanizer.

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