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Creating the World's First Cognitive City
DEC 22, 2022 | AI, Cognitive Technology, Data Privacy, Interview, Smart Cities
If you could use AI, data, and predictive technology to build a city from the ground up, how would...
Read MoreCognitive Cities Will Power Human Interaction – Fast Company Middle East Interview
OCT 18, 2022 | Cognitive Technology, Entrepreneurship, Interview, Leadership, Videos
I had the pleasure of sitting down with Fast Company Middle East to talk about how TONOMUS is...
WatchAre Humans Crucial to the Future of Tech?
OCT 18, 2022 | Cognitive Technology, Entrepreneurship, Interview, Leadership, Metaverse, Videos
No matter how advanced technology becomes, it will never replace humans. Humans will always be key...
WatchTONOMUS at Bloomberg Summit 2022
OCT 12, 2022 | Cognitive Technology, Data Privacy, Interview, Smart Cities, Videos
Joseph Bradley, CEO of TONOMUS explains the vision and direction of the company and how they aim...
WatchHow AI Will Power Cognitive Cities of the Future, Today
OCT 12, 2022 | Cognitive Technology, Data Privacy, Metaverse, Videos
In his keynote address at the World Summit AI, Joseph Bradley discusses the importance of AI innovations to develop predictive, cognitive technologies for the future and shared the TONOMUS cognitive blueprint to build the infrastructure layer to achieve digital air.
WatchShaping the Metaverse for Humanity – GITEX 2022
OCT 11, 2022 | Cognitive Technology, Data Privacy, Metaverse, Smart Cities, Videos
In his GITEX Global keynote, Joseph Bradley discusses his vision for the metaverse and how it represents our ability to keep moving, to connect, to live, to love, to be human, and create value.
WatchA cognitive city will be proactive, powering human interaction. But there's more
AUG 4, 2022 | Article, Cognitive Technology, Interview, Leadership
Read MoreTechnology and Sustainability (Earth Day Video)
APR 15, 2022 | Leadership, Sustainability, Videos
For shareholders, customers, and employees, sustainability sets companies apart, creating avenues for new business models and opportunities...
WatchFind Your Passion
MAR 3, 2022 | Leadership, Videos
What is your legacy? What gets you up in the morning? What motivates you to have an impact on people around you?...
WatchLeadership Video Series: How Do You Develop Great Communication Skills?
MAR 2, 2022 | Leadership, Videos
What does it mean to “practice how you play”? In sports, coaches and players do this all the time. But in business...
WatchImportant Aspects of Your Leadership Style
MAR 1, 2022 | Leadership, Videos
Want to build more agility into your leadership style? Joseph shares his insights in this segment of his leadership series...
WatchLEAP conference 2022 – Enabling the First Cognitive City
FEB 1, 2022 | Cognitive Technology, Data Privacy, Leadership, Smart Cities, Videos
I believe the purpose of technology is to unlock the hidden potential of the human spirit. This is...
WatchNEOM's tech arm moves from spending to luring investors as it plans “world's first truly metaverse platform”
FEB 1, 2022 | Article, Cognitive Technology, Entrepreneurship, Interview, Metaverse
Read MoreBringing the Power of Cognitive Technology to the World (Changemakers – Episode 2)
NOV 3, 2021 | Cognitive Technology, Interview, Leadership, Metaverse, Sustainability, Videos
How can we shift from a reactive to a proactive world that will make our lives easier, healthier,...
WatchThe Future of Technology and Digital | Discuss the Future with Joseph Bradley.
JUL 18, 2020 | Interview, Videos
#NEOM will create the world's first cognitive cities. Joseph Bradley, the Future of Technology and...
WatchJoseph Discussing New Book "Questioneering"
MAY 3, 2018 | Leadership, Videos
In a digital world constantly throwing information at us, we are in such a hurry to find the answers that we don't ask the right questions...
WatchThe Convergence Edge – Using Data, Emotion, and the Power of Momentum
APR 17, 2018 | Leadership, Videos
How many people or sources do you consult before making a big decision? Most people listen only to one or two – themselves and a close friend or colleague...
WatchIs Security Enough to Drive Trust?
APR 9, 2018 | Data Privacy, Internet of Everything, Leadership, Videos
The Internet of Things is nothing if it's not also an internet of trust. The significance of data integrity, in addition to data security...
WatchJoseph Introduces "Questioneering"
APR 3, 2018 | Leadership, Videos
Technologically advanced solution development must have the human perspective at its core. Joseph's ability to galvanize this approach...
WatchCisco Live – Barcelona 2018
JAN 21, 2018 | Data Privacy, Leadership, Videos
How can you ensure your organization is a disruptor and not the one disrupted in today's decision economy? Joseph shares 10 tips...
WatchIs Your Company Experiencing Brain Drain?
JAN 18, 2018 | Leadership, Videos
Do you know the deflated, panicked feeling when the best player leaves a team, leaving a vacuum of knowledge and expertise to be filled?...
WatchHow Diversity and Inclusion Can Channel Creativity and Innovation
NOV 21, 2022 | Article, Diversity & Inclusion, Leadership
Read MoreIs Trust the Most Valued Currency in the New Data Economy?
OCT 31, 2022 | Article, Data Privacy, Cognitive Technology
Read MoreWorking in the Metaverse: What Virtual Office Life Could Look Like
SEP 20, 2022 | Article, Metaverse, Virtual Reality
Read MoreFast Company ME – What Will a Cognitive City Look Like?
AUG 29, 2022 | Article, Cognitive Technology, Smart Cities
Read MoreNEOM – World's first cognitive region | Deloitte Fast 50 Spotlight
JUL 25, 2022 | Cognitive Technology, Leadership
Deloitte has highlighted NEOM as a Top 50 high growth technology company in the region. The world's first cognitive region...
Read MoreDeloitte Fast 50 Spotlight Technology Award
JUL 15, 2022 | Article, Leadership, Cognitive Technology
Since its historic announcement by His Royal Highness Mohammed bin Salman, Crown Prince and Chairman of the NEOM Company Board of Directors, in October 2017, NEOM is being built from the ground up as an accelerator of human progress. A new vision of what the future could be. The world's first cognitive region, where transformation is driven by world-class, applied technology and data-derived insights, in harmony with the environment and the needs of its population.
Read MoreA Saudi tech university program sounds the call to entrepreneurial action
APR 29, 2022 | Article, Entrepreneurship
Read MoreHow ready is the Middle East for its metaverse take-off?
APR 24, 2022 | Article, Metaverse, Virtual Reality
Read MoreHow NEOM will allow people to manage and trade their personal data
FEB 9, 2022 | Article, Data Privacy, Smart Cities
Read MoreSaudi Arabia's new metaverse will help design $500bn city IRL
FEB 1, 2022 | Article, Metaverse, Smart Cities
Read MoreNEOM to invest in Saudi, foreign startups to develop talent
OCT 31, 2021 | Article, Entrepreneurship, Smart Cities
Read MoreCisco report delves into the new data-driven wave of IT management
NOV 2, 2018 | Article, Cloud, IoT
Read MoreCisco Study Finds Enterprises Racing Toward ‘Preemptive’ IT
NOV 1, 2018 | Article, Cloud, IoT
Read MoreHortau Appoints Joseph Bradley as Chairman of the Board
DEC 29, 2016 | Article, Board of Directors, Leadership
Read More“Internet of Everything” Chief Talks Digital Disruption Implications at IWNY
MAY 26, 2015 | Article, Internet of Everything, Speaking Topic
Read MoreSchool Days 2.0: Connected, Borderless, and Highly Inclusive
FEB 17, 2014 | Article, Internet of Everything, IoT
Read MoreThere's No Place Like (a Connected) Home
DEC 23, 2013 | Article, Internet of Everything, IoT
Read MoreA Pill That Tracks Your Health? The Reality Of The ‘Quantified Self’ Movement
SEP 17, 2013 | Article, Internet of Everything, IoT
Read MoreCisco: Internet of Everything Already Worth Billions in Profits
JUN 23, 2013 | Article, Internet of Everything
Read MoreInsights

Cognitive Cities Will Power Human Interaction – Fast Company Middle East Interview
I had the pleasure of sitting down with Fast Company Middle East to talk about how TONOMUS is building a dynamic entrepreneurship ecosystem to power our cognitive city and why I am a digital humanist.
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Powering the World's First Cognitive Region
NOV 13, 2021
I believe the purpose of technology is to unlock the hidden potential of the human spirit. This is...
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Questioneering a Solution to Gun Violence in America's Schools
MAY 23, 2018
The hashtag #IfIDieInASchoolShooting on Twitter has teens across the US expressing their...
Read More
Moving IT from a cost center to a profit center
MAR 21, 2018
IT operations can be complex, and determining how mature and ready those operations are for change...
Read MoreNew Book
You to the Power of Two

For individuals, businesses, and policymakers alike, identic AI will reshape how we work, learn, and connect. Will we harness its power for a more equitable future, or will we let it shape us in ways we can’t control? The future isn’t written. It’s ours to create.
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Discover how the unexplained next era of artificial intelligence will transform human life forever—and what this means for our personal identity and our future.
AI tools are already reshaping the way we work and communicate, but as they gain autonomy, they will no longer be mere tools—they will become active participants in our world.
As our digital identities become smarter and more capable, we enter the age of “identic” AI—a world where ever-present AI companions streamline daily tasks, enhance wellbeing, and offer lifelong learning. For professionals, these intelligent agents will amplify creativity, boost productivity, and expand human potential. But with this extraordinary promise comes profound risks—to individuals, businesses, and society itself.
From technology experts Joseph M. Bradley and Don Tapscott, You to the Power of Two is a thought-provoking and timely guide that will prepare readers to thrive in a world of personal AI agents by:
- Revealing how our new "digital sidekicks" will transform our careers, healthcare, education, and relationships
- Empowering readers to embrace AI with confidence and purpose rather than fear
- Exploring AI's role in redefining human potential, success, and the institutions of society
- Explaining self-sovereign identity and decentralized AI models that will safeguard autonomy, control and future




























